Social media has become an essential promotional tool for restaurants and eateries all over the world. However, when it comes to Indian biryani restaurants, few of them understand how to use these online platforms to promote their businesses.
You may have created a well-curated menu and hired a chef capable of delivering authentic flavors to your customers. Nonetheless, if you want to bring in new customers to your ethnic restaurant, you’ll need to have an effective social media strategy in place!
Below, we’ll go over some tried-and-true social media strategies to help your Indian biryani restaurant grow and take it to new heights.
- Short Videos
If you’ve been on social media for a while, you’re probably aware that short videos are now the most effective way for businesses to go viral, regardless of the platform. They help creators capture attention quickly and deliver powerful messages in a matter of seconds.
Whether you want to show off your spice-packed biryani plates or the lively Indian-themed setting, short videos allow you to do so quickly and compellingly. Even better, you don’t need any complicated tools to create them, allowing you to trim your promotional budget.
In addition to using striking editing techniques, you should include compelling stories in your short videos. These narratives not only make your clips more memorable, but they also help you strengthen your branding, allowing you to stand out even more in a crowded market.
Don’t forget to add some personality to your Indian biryani restaurant short videos. Fun and authentic social media videos are more likely to go viral and reach a larger audience. Also, use popular and trending music that fits the mood of your whole video.
- Picture Carousels
Looking for a way to engage your audience and tell a story all at once? A picture carousel can be a great way to accomplish this. From mouthwatering samosas to steamy butter chicken, each image in a carousel invites your audience on a quick Indian culinary journey.
You can think of a carousel as something between a picture and a video. People will take a longer look at it and stay engaged, but it is not as difficult to create as videos. It also allows you to highlight different aspects of your place. Maybe it’s the fresh herbs, or it’s the action in the kitchen.
To make your post more visually appealing, use a consistent color palette throughout the carousel. Moreover, to optimize your content for accessibility and help it reach a wider audience, make sure you use the alt text to describe each of the images.
- Paid Social Media Ads
Using paid social media ads is the key to successfully engaging hungry foodies in your area. It allows you to target people who have expressed an interest in the kind of cuisine you serve. With the targeting feature, you can even engage those who are interested in Indian culture.
How much your Indian restaurant should spend on social media ads usually depends on a number of factors, including your target audience and the platform you use. Don’t worry, though, because even a small investment can actually yield significant returns.
The most important thing to keep in mind is to include engaging visuals and messages in your restaurant’s social media ads. Use captivating words to tempt people to try your food. When you have promotions going on, make sure to clearly post and create a buzz around them.
Consider using PosterMyWall’s Indian food poster templates when creating visual materials for your social media ads. They are not only aesthetically pleasing but also simple to use and customize.
Other Useful Tips
Short videos, picture carousels, and paid ads are just a few of the pieces to your social media promotion puzzle. To have a memorable and engaging online presence, your Indian biryani restaurant must have a distinct voice and tone that sets it apart from the competition.
In general, restaurants and eateries have a more casual and relaxed tone on social media platforms. Even so, you may adjust it to fit your concept and branding. The key here is to find the right balance between displaying Indian hospitality and maintaining a brand personality that’s easily memorable.
The Takeaway
Modern diners use social media to learn about new restaurants in town, and they initially judge these places based on their social media pages and online presence. As a result, if you want to attract more customers to your Indian biryani restaurant, you should start focusing more on your social media strategies.
Making relatable content, sharing mouthwatering food pics, and collaborating with local names are just a few of the best strategies your ethnic Indian restaurant should implement. Set aside some time in your busy schedule to implement these tactics or hire professionals to get the results you need. Once you start putting more effort into your social media game, expect to see more people come through your doors!
