The Salesforce platform, also known as CDP, is a cloud-based software application that companies can use to manage their sales and marketing processes. It has features like lead tracking, email marketing and sales automation. The platform includes the Salesforce Lightning component that allows users to build custom web apps within the Salesforce environment. Check out below for a guide to CDPs pros and cons:
Pro: Easily scalable
CDP is a general-purpose platform that can be used to build and deploy a wide variety of applications. The volume and velocity of data generated by these applications make it challenging to manage, analyze, and act on the resulting insights. CDP has the ability to scale out very easily in order to meet the needs of your business today without needing any technical expertise from IT.
CDP supports multiple users at once so that different business users can access data independently from each other. This means that new employees or partners don’t need any special permissions before being able to access sensitive information – they just need permission from their manager (who also might not know much about technology).
Pro: It has an intuitive interface that requires no training for marketing and sales staff to quickly use the features
CDP is an intuitive tool that anyone can learn how to use quickly. Even if you’re not a developer, you can use CDP without any training. It has an interface that feels natural and easy for marketing and sales staff to navigate.
Adobe Real-Time CDP says, “The data is simple to organize and update when regulations or company needs changes.”
Pro: Easy to customize
When it comes to customizing a CRM, CDP is the clear winner. The platform has many customization options and features that can be customized for users and developers alike. For example, you can easily change the color scheme of your app to fit your brand or add new languages for international markets. In addition, CDP offers a wide range of ecommerce integrations, including Shopify and WooCommerce.
Con: The Salesforce integration is only available in the US
Salesforce is only available in the US. If your company has an office outside of the United States, you won’t be able to use the Customer Data Platform (CDP). This restriction means that any data you have stored on Salesforce can’t be integrated with CDP.
Con: They lack some basic customization features compared to other platforms
CDP is a well-developed platform but lacks some basic customization features. For example, you won’t be able to build custom fields like you can with Marketo or HubSpot. You also won’t be able to build custom reports or workflows (although they constantly add new features). Finally, there’s no way to create a custom dashboard or form.
Con: The platform lacks certain capabilities when it comes to international deployment
There are some drawbacks to using CDP, but none of these should stop you from choosing to use the platform.
The main issue with CDP is that it’s not available in all countries. While this may seem like a major problem, it is actually only an issue if your business is located in a country where the platform isn’t available.
Hopefully, this article has given you a clearer picture of the pros and cons of using CDP. It’s important to remember that every company is different and will have different needs for its CRM software. If you want more information about CDP or other options, read more such articles online.
