Managing all digital marketing aspects, from website design to social media management, can be daunting for any business owner. This is where a full-service digital agency comes in. A full-service digital agency offers a wide range of services that can help businesses grow and succeed in the digital world. In recent years, there has been a significant rise in the number of Shopify agencies in Australia. Shopify is an e-commerce platform that allows businesses to create and manage online stores.
As of January 2023, Shopify is the top most popular e-commerce platform in Australia, with a market share of 25%.
Shopify has been experiencing impressive growth worldwide in recent years, and this trend is also evident in Australia. In the fourth quarter of 2022, the number of Shopify stores in Australia increased by 10.5% on a quarter-over-quarter basis. This demonstrates a healthy rate of growth, as more businesses in Australia are choosing Shopify as their e-commerce platform. Additionally, compared to the same quarter in the previous year, the number of Shopify stores in Australia grew by 37%, which is a significant increase.
As more and more businesses have moved online, the demand for finding a suitable shopify agency in Australia has grown:
Expertise In A Wide Range Of Digital Services
The benefit of working with a holistic digital agency is that they offer expertise in a wide range of digital services. This means businesses can meet all their digital needs in one place rather than working with multiple agencies or freelancers. A 360-degree digital agency typically offers website design and development services, search engine optimization (SEO), social media management, content creation, email marketing, and online advertising.
Working with a single agency for all your digital needs can save time, money, and hassle, eliminating the need to manage multiple agencies or freelancers. Furthermore, an all-round digital agency will have a team of experts with different areas of specialization, which ensures that professionals handle every aspect of your digital marketing strategy.
Tailored Digital Marketing Strategies
Every business is unique, and the same is true for their digital marketing needs. A holistic digital agency understands this and can create a tailored digital marketing strategy specific to each client’s needs. A full-service agency will take the time to understand your business, target audience, and goals and create a comprehensive digital marketing plan designed to achieve those goals.
The agency will use expertise and experience to recommend your business’s digital marketing channels and tactics. For example, the agency may recommend a strong social media presence and influencer marketing if your business targets a young demographic. If your business is in a highly competitive industry, the agency may recommend a focus on SEO and online advertising. A full-service agency can help businesses achieve the best possible results by creating a tailored digital marketing strategy.
Consistent Branding And Messaging
Inconsistent branding and messaging can hurt a business’s digital presence. This is because customers may need clarification about what the business stands for and may not trust the brand. Working with a multi-faceted digital agency can help businesses maintain consistent branding and messaging across all digital channels.
A full-service agency will create a strong brand identity and consistent messaging across all digital channels, including website design, social media, and email marketing. This ensures that customers clearly understand what the business stands for and what they can expect from the brand. Consistent branding and messaging also help build trust and loyalty among customers.
 Summing Up
While outsourcing digital marketing to an agency may seem like an additional expense, it can save businesses money in the long run and provide them with access to a team of experts to help them achieve their marketing goals. With the rise of e-commerce in Australia, the need for an appropriate shopify agency in Australia is on the rise, making it an exciting time for businesses looking to expand their online presence. As such, businesses of all sizes should consider working with a full-service digital agency to improve their online presence and grow their business in the digital world.
